FRAY Studio Video Design
We see stages - not screens
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Mean Girls

FRAY was founded in 2015 by Finn Ross and Adam Young, two award winning video designers with a shared background in theatre. With Finn Ross and Adam Young as Video Designer - FRAY Studio created all of the animation and video content for Mean Girls


Mean Girls

August Wilson, New York


Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
I was laughing guiltily even before the show started, gazing at the onstage video wallpaper of annotated yearbook photographs. Representing the title characters’ so-called “Burn Book”
— New York Times
Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
Scenic design that makes smart use of video projections gives the show a seamless cinematic flow
— NY Daily News
Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
a set that uses impossibly sharp, gorgeously hued LED video effects to shift settings from high school hallways, classrooms and lavatories to a shopping mall, the ‘burbs and an African savanna,
— Deadline
Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
set pieces work in seamless functionality with the sea of video (the instant materialization of an entire mall is quite something)
— Hollywood Reporter
Scenic design that makes smart use of video projections gives the show a seamless cinematic flow

The much-anticipated new Broadway musical Mean Girls, based on the hit film, premiered at the August Wilson Theatre on Broadway. FRAY Studio worked closely with Director Casey Nicholaw and Set Designer Scott Pask to create a sophisticated, fast-paced and at times, surreal worlds of North Shore High's famous students.

For the more surreal moments the video content represents the characters' psychology. Janis - the 'art freak' of the show: are drawn with markers, everything feels rough and unpolished. 'Queen Plastic' Regina video worlds' are pink and polished - when she's seeking her revenge it shifts into a 'Bond' inspired world which, while maintaining her colour, is less pretty, more stark and holds an aggressive energy.

In all the musical numbers the video works along side the choreography, lighting design and live band in every number to a high level of precision giving the video design a life of its own as it take you through many different locations and reflects the vibrant attitude and wry humour of Tina Fays writing.

Creatives

Book - Tina Fey

Music - Jeff Richmond

Lyrics - New Benjamin

Direction & Choreography - Casey Nicholaw

Scenic Design - Scott Pask

Costume Design - Gregg Barnes

Lighting Design - Kenneth Posner

Sound Design - Brian Ronan

Video Design - Finn Ross and Adam Young

Hair Design - Josh Marquette

Makeup Design - Milagros Medina-Cerdeira

Photo credits - Joan Marcus

Video Department

Design - Finn Ross & Adam Young

Systems Engineer - Ian Crawford

Programmer - Matt Houstle

Animation - Ash Woodward &Adam Young

Art Work – Finn Ross, Norvydas Genys, Helen Frost, Gebriel Firestone and Elen Walker