FRAY Studio Video Design
We see stages - not screens
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Frozen

Video and Projection design for Disney Theatrical Groups Frozen by Finn Roos and Adam Young of FRAY Studio


Frozen

St James Theatre, New York


Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
“Let It Go” really is sensational
— New York Times
Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
Finn Ross’ video and projection design gives the impression that the St. James stage, proscenium and beyond is freezing before our very eyes
— SF Gate
Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
Emerging from the dancing lights of the aurora borealis (as fashioned by lighting designer Natasha Katz) projected on the scrim (by video designer Finn Ross), Christopher Oram’s sets are highly stylized and very theatrical, if not transporting
— Variety
Mean Girls, fray studio, Finn Ross, adam young, video design, video content, broadway
The special effects become more sensational as Elsa’s sorcery strengthens with age
— Los Angeles Times
Scenic design that makes smart use of video projections gives the show a seamless cinematic flow
Finn Ross’ clever video design which at times is so real, it’s hard to believe that it’s not actually snowing on stage
— The Reviews Hub
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Through a combination of video design (Finn Ross) and special effects (Jeremy Chernick), the freezing-over required whenever Elsa’s magic slips out — icy crackles, crystal stalagmites — is no less impressive for skipping the avant-garde reach of Julie Taymor’s The Lion King
— Deadline

The highest-grossing animated film of all time, Disney’s Frozen, makes its Broadway debut at the St James Theatre, NYC. Finn Ross & FRAY were tasked make video content to deliver a theatrical world of snow, ice and the Northern Lights for the stage.

FRAY collaborated with Christopher Oram, Set and Costume design and Richard Nutbourne Scenic Studio develop a technique to make scenery look like stone or wood under normal theatre lighting but when a series of custom made LED screens embedded beneath the scenic surface are activated it transforms into ice.

The Aurora Borealis weaves throughout the entire show and is a constantly shifting, intricate and entirely live rendering using Notch and a Disguise Gx2 server. Generative content allows a unique look within certain parameters

Creatives

Book - Jennifer Lee

Music & Lyrics - Kristen Anderson-Lopez and Robert Lopez

Directed - Michael Grandage

Choreographed - Rob Ashford

Scenic Design - Christopher Oram

Costume Design - Christopher Oram

Lighting Design - Natasha Katz

Sound Design - Peter Hylenski

Video Design - Finn Ross

Puppet Design - Michael Curry

Hair Design - David Brian Brown

Makeup Design - Anne Ford-Coates

Photo credit: Deen van Meer

FRAY Team

Animation - Adam Young, Robert Figueria, Dan Lund and Austin Swister

Notch Animation - Adam Young

Art Work – Walt Disney Animation Studio and Finn Ross

Initial Concept Development - Ash Woodward, Norv Genys, Helen Frost and Alex Uragallo

Technical Associate & System Design - Jonathan Lyle

Programmer - Zach Peletz

System Engineer - Asher Robinson